Data Protection
Compliant with NDPA 2023 & NDPC guidelines.
No Data Selling
We do not sell your personal information.
12-Month Retention
Retained strictly for lawful operational needs.
1. Introduction
AgroRide Apex Limited ("AgroRide", "we", "us", or "our") is a Nigerian agri-commerce and logistics coordination company operating a WhatsApp-first marketplace that connects farmers, sellers, buyers, personal shoppers, and logistics providers.
Our services may include user onboarding, identity verification and KYC, agricultural product listing, demand matching, order coordination, personal shopping, logistics coordination, delivery confirmation, ratings, and transaction settlement.
This Privacy Policy explains how AgroRide collects, uses, stores, shares, and protects personal data when you interact with AgroRide through WhatsApp, our website, forms, digital platforms, or other services.
AgroRide is committed to handling personal data responsibly and in accordance with the Nigeria Data Protection Act, 2023 (NDP Act), applicable regulations and guidance issued by the Nigeria Data Protection Commission (NDPC), and other applicable privacy and data-protection laws.
2. Who Is Responsible for Your Personal Data?
For questions, requests, complaints, or concerns regarding your personal data, please contact us using the details above.
3. Personal Data We Collect
Depending on how you use AgroRide, we may collect different categories of personal data:
3.1 Identity and KYC Information
Where required for onboarding and verification, we may collect:
- Full name and Date of birth (where required)
- Phone number and Email address
- Identification document details & government-issued identification information
- Photographs or identification images where required for verification
- Business information and other reasonably required identity verification data
AgroRide's user journey includes KYC and phone verification as part of onboarding.
3.2 Account and Profile Information
- AgroRide account information and preferences
- User role (Farmer, Seller, Buyer, Personal Shopper, or Logistics Partner)
- Profile information, business details, and product/service parameters
3.3 Agricultural Product & Marketplace Information
Farmers and sellers may provide:
- Product names, descriptions, quantities, and pricing
- Product location, images of harvest/produce, and farm information
- Availability schedules, order, and fulfillment information
3.4 Buyer and Personal Shopping Information
- Products desired, shopping lists, and order specifics
- Delivery locations, recipient contact details, and preferred delivery windows
3.5 Logistics and Delivery Information
- Pickup & delivery locations, recipient name & telephone number
- Delivery instructions, order references, live delivery status, proof of delivery
- Logistics partner details and delivery-related communications
3.6 Transaction and Payment Information
Orders, transaction amounts, payment status, settlement data, refunds, transaction references, service fees, and commissions.
Where payment processing is handled by a third-party payment provider, payment information may be processed directly by that provider in accordance with its own privacy policy.
3.7 Communications
Messages, enquiries, support tickets, feedback, and issue reports submitted through our WhatsApp workflow, website, or direct channels.
3.8 Technical and Usage Information
IP address, browser type, device information, operating system, usage logs, approximate location data, and cookies.
4. How We Collect Your Information
- Directly from you when you register, chat with our bot, or submit forms.
- Through WhatsApp when you interact with our conversational bot and agents.
- During KYC & Verification workflows.
- When you list agricultural products or submit purchase orders.
- When fulfilling orders and coordinating transactions.
- From logistics partners involved in handling and delivering produce.
- From payment service providers confirming successful settlements.
- From verification and technology partners supporting our infrastructure.
- Automatically through cookies and telemetry when navigating our web platform.
5. Why We Use Your Personal Data
5.1 Providing Our Services
Account management, identity verification, connecting buyers with vetted farmers, dispatching personal shoppers, routing logistics, processing payments, and providing support.
5.2 Trust, Safety & Fraud Prevention
User verification, detecting suspicious transactions, preventing fraudulent activity, investigating disputes, enforcing marketplace guidelines, and ensuring participant safety.
5.3 Improving AgroRide
Enhancing WhatsApp bot usability, optimizing supply-demand matching algorithms, resolving logistics bottlenecks, and developing new tools for agricultural commerce.
5.4 Communications & Marketing
Sending transactional receipts, critical order status updates, service notices, and opt-in promotional announcements with easy unsubscribe capabilities.
6. Lawful Bases for Processing
We process personal data only where there is an appropriate lawful basis under applicable data-protection law:
- Consent: Where you have explicitly agreed to specific processing activities.
- Contractual Performance: To execute agreements, deliver produce, and coordinate services.
- Legal Obligation: To comply with tax, statutory, or regulatory requirements.
- Vital Interests: To protect vital interests where necessary.
- Public Interest: For tasks carried out in the public interest where applicable.
- Legitimate Interests: To secure our systems, prevent fraud, and run our marketplace, without overriding your rights.
7. KYC and Identity Verification
AgroRide incorporates KYC into our trust framework to verify platform users, reduce impersonation risks, safeguard funds, and meet regulatory standards. We only request information strictly necessary for the verification process and partner with reputable, certified verification providers bound by strict confidentiality and security safeguards.
9. International Data Transfers
Certain third-party cloud hosting and communication tools may process data on servers located outside Nigeria. Where cross-border data transfer occurs, AgroRide ensures compliance with Nigeria Data Protection Commission (NDPC) requirements and implements robust contractual and technical safeguards.
10. Data Security
We maintain appropriate technical and organizational safeguards including encrypted data transmissions, role-based access restrictions, active infrastructure monitoring, and strict security protocols to prevent unauthorized access, alteration, loss, or disclosure.
11. Data Retention
Standard Retention Window: 12 Months
AgroRide retains personal data for 12 months from the date of collection or the relevant transaction, subject to applicable legal, regulatory, tax, or statutory requirements. Upon expiration of this period, data is securely deleted, anonymized, or destroyed.
12. Your Data Protection Rights
Under the Nigeria Data Protection Act, 2023, you hold the following rights:
13. How to Exercise Your Rights
To submit a request regarding any of your privacy rights, please contact our Data Protection Team:
Data Protection Officer
AgroRide Apex Limited
founders@agroride.app | 09160476402
14. Complaints & Regulatory Recourse
If you believe your personal data has been handled unlawfully, we encourage you to contact us first so we can address your concerns immediately. You also reserve the legal right to file a complaint directly with the Nigeria Data Protection Commission (NDPC).
16. WhatsApp and Third-Party Platforms
AgroRide operates a WhatsApp-first interaction workflow. Your interactions on WhatsApp are subject to WhatsApp's own privacy policies and terms of service. AgroRide is responsible for its proprietary systems and data handling.
17. Automated Matching and Decision-Making
We employ automated algorithms to efficiently match produce availability with buyer demand, recommend logistics providers, and route orders. Where automated processing impacts users with significant legal consequences, we provide appropriate safeguards and human review rights.
18. Children's Privacy
AgroRide's marketplace is designed for individuals of legal majority capable of binding contracts. We do not knowingly collect personal data from minors. In the event of inadvertent collection, we take immediate corrective steps to remove such records upon notification.
19. Third-Party Websites and Services
Our platform may contain links or integrations with third-party logistics systems, payment gateways, and partners. We encourage you to review the specific privacy terms of external providers before submitting personal data.
20. Data Breaches and Security Incidents
In the unlikely event of a security breach affecting personal data, AgroRide will act promptly to contain the incident, investigate the root cause, notify regulatory authorities and affected individuals in accordance with statutory guidelines, and implement preventive measures.
21. Changes to This Privacy Policy
We may periodically update this policy to reflect operational updates, technological changes, or evolving statutory requirements. Any material changes will be communicated through our website or WhatsApp bot, with the "Last Updated" date refreshed accordingly.
22. Contact Us
If you have questions, inquiries, or feedback concerning this Privacy Policy, please reach out to us:
23. Acceptance
By using AgroRide's services, including interacting with the AgroRide WhatsApp bot, submitting information through our website or forms, listing products, placing orders, requesting personal shopping services, or using our logistics coordination services, you acknowledge that you have read and understood this Privacy Policy.